The Porsche Experience Center Franciacorta, set in the heart of Franciacorta in Lombardy, is an innovative facility dedicated to Porsche enthusiasts. Opened in 2021, it is the newest addition to Porsche's global network of experience centres, giving sports car lovers the chance to experience the brand in a complete and immersive way.
Covering 60 hectares, the centre features a variety of tracks and areas designed to put driving skills to the test while immersing participants in the world of Porsche. At its heart is a 2.5-kilometre circuit, with layouts designed to bring out the cars' performance, combining fast corners, straights and technical sections that simulate a range of driving conditions.
Beyond the main circuit, the centre offers areas dedicated to specific driving experiences: an off-road track for models such as the Porsche Cayenne, a wet track to simulate low-grip conditions and a circular skidpad for practising car control in a drift.