A long-standing fixture for motorcycle and two-wheel mobility enthusiasts: the 82nd edition of EICMA takes place at Fiera Milano Rho from 6 to 9 November 2025, with 4 and 5 November reserved for press and trade visitors. It is a chance not only to admire motorcycles and scooters, but also to discover accessories, technology, design and the mobility of the future.
It is the most important international trade show in the two-wheel sector, bringing together exhibitors from dozens of countries and international brands.
Many new models and world premieres are unveiled right here, making it an excellent snapshot of the state of the art in the industry. Beyond the exhibition itself, there are shows, interactive activities and plenty of ways to live the passion for motorcycles: outdoor areas, “moto live” zones and more.
Location: as mentioned, the show is held at Fiera Milano Rho. For practical information on getting there, parking and transport: at weekends more than 10,000 parking spaces are available in the park-and-ride car parks connected to the metro.
Theme: the 2025 edition is linked to the slogan “That's Amore”, with an image intended to symbolise passion and the bond with two wheels.
Figures announced so far: more than 730 exhibitors, over 2,000 brands and representation from more than 50 countries.
Technology highlights: the expected trends include a strong focus on e-mobility, hybrids, connected accessories, design and urban mobility (alongside more classic motorcycles).
E-mobility and electric scooters: given the shift towards sustainable mobility, a strong presence of electric models and innovative solutions is expected.
Sports bikes and new bare/adventure models: many manufacturers launch models or concepts in the more “emotional” segment of motorcycling.
Accessories and technology: from riding gear to connected helmets, motorcycle apps and advanced components.
Lifestyle, entertainment and live events: for those who are not only technical enthusiasts but live motorcycling as a lifestyle, there will be experiential moments.
EICMA is not just a trade exhibition but a true celebration of motorcycle culture: design, passion, community. The slogan “That's Amore” reflects this mood: not just vehicles, but emotions, identity and belonging. In a world where mobility is changing rapidly (e-mobility, urbanisation, new riding styles), EICMA also becomes an observatory on where the two-wheel world is heading.
If you are passionate about motorcycles or two-wheel mobility — or you work in the industry, or are simply curious to see the latest trends — EICMA 2025 deserves your attention. In Milan, from 6 to 9 November, a global showcase of models, accessories, ideas and experimentation awaits. Plan ahead, choose what you want to see and make the most of the show.